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Tuesday, August 4, 2015

Solange serves up a double scoop of "cool" once again!










There is nothing not to love about this new Solange x PUMA collaboration.  The project is described as "A PUMA and Saint Heron collaboration that celebrates women who innovate and redefine roles in varied walks of life".................. um... HI! ...*swoon*.  The description alone had me searching deep within myself questioning whether I could justifiably be described as such a woman and doing a mental stock take of all the innovative and redefining things I have done in my various lives.  (If you care to know, the conclusion was 'yes, but there is still so much more that could be done'). The editorial was art directed by Solange who also conducted video interviews with the 14 featured women from different professional and cultural backgrounds ranging from DJs, designers, poets, artists, models, clinical research coordinators etc.  I even like the name of the collaboration "word to the woman"... sigh... so easy, so relevant, so great. Ok I'm gushing a little now but given that I am just a lowly blogger and not an actual journalist I am not actually under any obligation to be objective *cue evil laugh*.  Cannot wait to get my hands on a pair of these beauties!

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1 comment

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